Below is a selection of case studies, publications, press releases and reports for EyeGuide and eye tracking technology in general.


Yarra Junior Football League uses EyeGuide across 10,000 players in largest ever AFL rollout

Published Date : April 13, 2021

Yarra Junior Football League (YJFL) in Melbourne has announced the largest rollout of eye tracking technology in AFL history with 10,000 amateur players to use the system in 2021.

YJFL is the first AFL football league to adopt the cutting-edge technology across an entire league, in a move that CEO Tim Murray said will provide players and families with an added level of assurance that junior football is as safe as it can be.

“Over the past few years we have invested heavily in ensuring our game is safe, and that includes engaging with independent experts, conducting research and using qualified medics at every YJFL game,” Mr. Murray said.

“The introduction of EyeGuide as a digital assessment tool is another significant step for the YJFL and as part of the broader wellness program that will help provide peace of mind for players and their families.

Shane Keating, Director of EyeGuide said that continually improving the protocols at a junior level will benefit the players throughout their playing career and better educate them on brain health from an early age.

“EyeGuide is an eye tracking tool that measures eye movement, which in turn provides valuable information about brain health. The EyeGuide algorithm generates data and reports which are easy for players, mums and dads to interpret.”

“It’s a tool that strongly enhances current practice by gathering more objective data to gather valuable data about this important issue. All of the AFL community football protocols should be followed, including the use of SCAT, and we urge parents to seek assessment by a medical professional in the event of a suspected concussion.”

Mr. Murray said that one of the key objectives for the YJFL was to encourage parents and coaches to have open discussions about concussion with players and help them to feel comfortable reporting symptoms.

“It’s a cultural change we are looking to drive. There are still stigmas around concussion, which means reporting is not necessarily accurate,” Mr. Murray said.

“This is why EyeGuide’s objective data is important. At the same time we need teammates to look out for each other, know what to look for and more importantly we need to foster a culture that encourages our players to talk openly about concussion.”